Privacy Policy

Last updated: 26 October 2026

1. Introduction

Italy Villa Holidays is a trading name of Bookings For You Ltd, a company registered in England and Wales under company number 7622706.

For the purposes of applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Bookings For You Ltd is the data controller responsible for the personal information collected and processed through our website and in connection with our services.

References in this Privacy Policy to “Italy Villa Holidays”, “we”, “us” or “our” mean Bookings For You Ltd.

We understand and respect the importance of your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, make an enquiry, book a holiday, subscribe to our newsletter or communicate with us.

It also explains your rights in relation to your personal information and how you can contact us with any questions.

2. What information do we collect about you?

We collect personal information necessary to respond to your enquiries, arrange and manage your holiday bookings, provide our services and, where permitted, communicate with you about our villas and holiday offers.

Depending on how you interact with us, we may collect the following information:

Personal details: Your name, postal address, email address and telephone number.
Booking information: Details of your chosen accommodation, travel dates, number of guests, booking preferences and other information necessary to arrange your holiday.
Guest information: Names and relevant details of other members of your travelling party where required for your booking.
Payment information: Information relating to payments, transactions, refunds and outstanding balances.
Special requirements: Information about accessibility requirements, disabilities, medical conditions or other needs relevant to your accommodation or holiday arrangements.
Communication records: Details of correspondence, enquiries, feedback, complaints and other communications with us.
Marketing preferences: Information about whether you have agreed to receive our newsletters and promotional communications.
Website information: Technical information about your device, browser, IP address and how you interact with our website, where collected through cookies or similar technologies.

Payment information

If you choose to pay online, your payment will be processed securely by our third-party payment provider, Stripe, or another payment provider made available during the booking process.

Your card details are collected and processed through the relevant provider’s secure payment system. We do not store your full credit or debit card details on our own systems.

We may retain information about payments made, transaction references and other financial records where required for booking administration, accounting or legal purposes.

Information about other guests

If you provide personal information about other members of your travelling party, you should ensure they are aware that their information will be shared with us and, where appropriate, make them aware of this Privacy Policy.

Special category information

Some information, particularly details relating to health, disabilities or medical conditions, is classified as special category personal data under UK data protection legislation.

We will only collect and process this information where necessary for your holiday arrangements and where we have a valid lawful basis and an appropriate special category processing condition.

Where we rely on your explicit consent, we will request this separately and explain how you may withdraw it.

3. How do we collect your personal information?

We may collect your personal information in several ways, including:

When you make a booking or submit a booking enquiry through our website.
When you contact us by email, telephone or another communication channel.
When you subscribe to our newsletter or other marketing communications.
When you register an account with us, where this functionality is available.
When you complete a survey, provide feedback, submit a review or enter a competition.
When you provide information about other members of your travelling party.
When you interact with our website through cookies and similar technologies.
When a third-party booking platform, travel agent or other booking partner passes relevant information to us in connection with your enquiry or booking.

We only collect and use personal information where we have a lawful basis for doing so.

4. How do we use your personal information?

We use your personal information for the following purposes.

4.1 To manage your booking and provide our services

We use your personal information to:

Respond to accommodation enquiries and booking requests.
Confirm and administer reservations.
Arrange and process payments.
Communicate with property owners, property managers and local representatives.
Provide arrival instructions and other information relevant to your stay.
Assist with special requests or requirements.
Provide customer support before, during and after your holiday.
Manage amendments, cancellations, refunds or disputes.

Our lawful basis for this processing is generally that it is necessary to perform a contract with you or to take steps at your request before entering into a contract.

4.2 To comply with legal obligations

We may need to collect, process and retain certain personal information to comply with applicable legal, financial, accounting and tax obligations.

We may also need to disclose information in response to lawful requests from courts, regulatory authorities or other relevant public bodies.

Our lawful basis for this processing is compliance with a legal obligation.

4.3 To respond to enquiries and improve our services

We may use your personal information to:

Respond to your questions or requests.
Obtain feedback about your experience.
Handle complaints or resolve disputes.
Improve our website, services and customer experience.
Maintain the security of our website and business operations.
Maintain appropriate business and customer records.

Where this processing is not necessary for a contract or legal obligation, we may rely on our legitimate interests in operating and improving our business, providing effective customer service, protecting our business and maintaining customer relationships.

We consider these interests against your rights and freedoms before relying on this lawful basis.

4.4 To send marketing communications

We may send you emails about our Italian villas, holiday offers, destination guides and other news where you have consented to receive these communications.

Where permitted under applicable marketing regulations, we may also contact existing customers about similar holidays and services, provided we obtained their contact details directly in connection with a sale or negotiations for a sale, and they were given an opportunity to opt out when their contact details were collected and in every subsequent marketing communication.

Depending on the circumstances, our lawful basis for processing personal information for marketing will be your consent or our legitimate interests, subject to applicable electronic marketing rules.

You can unsubscribe from our marketing emails at any time using the unsubscribe link included in each email or by contacting us directly.

Unsubscribing from marketing communications will not affect essential communications relating to an existing booking.

4.5 To accommodate special requirements

Where you voluntarily provide information about medical conditions, disabilities or other special requirements relevant to your holiday, we will only use this information where necessary to assist with your arrangements.

We may share relevant information with property owners, local representatives or other service providers where necessary to accommodate your requirements and where we have an appropriate lawful basis and special category processing condition.

5. Who do we share your personal information with?

We may share your personal information with trusted third parties where reasonably necessary to provide our services, manage your booking, operate our business or comply with legal obligations.

These may include:

Property owners and property managers

When you submit a booking request or confirm a reservation, we may share relevant information with the owner or manager of your chosen accommodation.

This may include your name, the names of accompanying guests, contact details, travel dates, estimated arrival time and any special requirements necessary for your stay.

Local service providers

We may share relevant booking information with local representatives, cleaning teams or other service providers where necessary to prepare for your arrival or provide services you have requested.

Payment providers

We use third-party payment providers, including Stripe, to process payments securely.

These providers process payment information in accordance with their own applicable privacy policies and contractual arrangements with us.

Technology and business service providers

We may share information with trusted providers who help us operate our website, booking systems, email communications, customer management systems and other business services.

Professional advisers and authorities

We may disclose information to our accountants, legal advisers, insurers, regulatory authorities, courts or law enforcement agencies where necessary and lawful.

Booking platforms and travel partners

Where your booking is made through a third-party platform or travel partner, we may exchange information with that organisation where necessary to administer your booking.

We do not sell your personal information to third parties.

We do not share your personal information with unrelated companies for their own independent marketing purposes without an appropriate lawful basis.

6. International transfers of personal information

As part of arranging and managing holidays, we may share relevant personal information with property owners, property managers and service providers located outside the United Kingdom, including in Italy.

We may also use technology and business service providers that process or store personal information internationally.

Where personal information is transferred outside the United Kingdom, we ensure that the transfer complies with applicable UK data protection legislation.

This may involve transferring information to countries covered by UK adequacy regulations, including countries within the European Economic Area, or using appropriate contractual safeguards or other lawful transfer mechanisms where required.

Where applicable, you may contact us for further information about the safeguards used to protect your personal information.

7. How long do we keep your personal information?

We only retain personal information for as long as reasonably necessary to fulfil the purposes for which it was collected, including providing our services, managing bookings, complying with legal obligations and resolving disputes.

The length of time we retain information depends on its nature and the reason we hold it.

Booking and financial records

We retain booking, transaction and financial information for as long as necessary to meet applicable tax, accounting, contractual and other legal obligations, including dealing with potential claims.

Enquiry information

We retain information relating to enquiries for a period appropriate to the nature of the enquiry, any subsequent booking and our legitimate business needs.

Marketing information

We retain marketing contact information while we have a valid basis for contacting you, subject to periodic review.

If you unsubscribe from marketing communications, we may retain limited information to ensure that your preferences are respected and that you are not contacted again against your wishes.

Special category information

Information relating to medical conditions, disabilities or other special requirements is retained only for as long as necessary for the relevant purpose and any applicable legal requirements.

When personal information is no longer required, we take appropriate steps to delete or anonymise it securely.

8. How do we protect your personal information?

We take the security of your personal information seriously and use appropriate technical and organisational measures to protect it against unauthorised access, loss, misuse, alteration or disclosure.

These measures may include secure website connections, access controls, secure payment processing and safeguards within our business systems.

Access to personal information is restricted to individuals and service providers who require it for legitimate business purposes.

Although we take reasonable steps to protect information transmitted to us, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

9. Cookies and website analytics

Our website uses cookies and similar technologies to support its operation, improve the visitor experience and help us understand how visitors use our services.

Some cookies are necessary for our website to function, while others may be used for analytics, functionality or marketing purposes.

Where required by law, we will ask for your consent before placing non-essential cookies on your device.

You can manage your cookie preferences through the controls provided on our website.

For further information, including details of the cookies we use and how to manage them, please see our Cookie Policy.

10. Your data protection rights

Under applicable data protection legislation, you have certain rights relating to the personal information we hold about you.

Depending on the circumstances, these include:

Right of access: You may request a copy of the personal information we hold about you.
Right to rectification: You may ask us to correct inaccurate or incomplete information.
Right to erasure: You may request that we delete your personal information in certain circumstances.
Right to restrict processing: You may ask us to limit how we use your information in certain circumstances.
Right to data portability: You may request that certain information be provided to you or transferred to another organisation in a suitable format.
Right to object: You may object to certain processing of your personal information, including processing based on legitimate interests.
Right to withdraw consent: Where we rely on consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.

You have the right to object at any time to the processing of your personal information for direct marketing purposes. If you exercise this right, we will stop processing your information for direct marketing.

If you wish to exercise any of your rights, please contact us at [email protected].

We will respond to requests within the timeframes required by applicable law. Subject access requests will normally be answered without undue delay and within one calendar month, subject to any permitted extensions or adjustments.

Requests are normally free of charge, although exceptions may apply in circumstances permitted by law.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.

Website: www.ico.org.uk

We would welcome the opportunity to address any concerns directly before you contact the ICO.

11. Providing your personal information

You are not generally required to provide personal information simply to browse our website.

However, certain information is necessary for us to respond to enquiries, process bookings, take payments and provide holiday accommodation services.

If you choose not to provide information that is required for these purposes, we may be unable to complete your booking or provide some of our services.

12. External websites and third-party services

Our website may contain links to third-party websites, including tourist attractions, travel information providers, social media platforms and other external services.

These websites may have their own privacy policies and data collection practices.

We are not responsible for the privacy practices of websites or services operated by third parties.

We encourage you to review their privacy policies before providing personal information.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, business operations, technology or applicable legislation.

Any updates will be published on this page, together with the date of the latest revision.

Where changes materially affect how we use your personal information, we will take appropriate steps to inform you where required by law.

14. Contact us

If you have any questions about this Privacy Policy, how we use your personal information or how to exercise your data protection rights, please contact:

Italy Villa Holidays
A trading name of Bookings For You Ltd
Registered in England and Wales
Company number: 7622706

Email: [email protected]
Telephone: +44 (0)1428 892192
Website: www.italyvillaholidays.com

Registered office: BASE Bordon Innovation Centre Unit 19, Broxhead House 60 Barbados Road Bordon, Hampshire GU35 0FX